What's the ODM?

ODMs or Original Design Manufacturers are companies which create new product designs and specifications based on the product idea brief provided by the client. In most cases, ODMs also manufacture the product they design and their clients get the products branded in their own name and sell it them in the market. Let’s say a company has a great idea for a “smart watch” that not only shows time but also acts as a health app measuring heart beat, blood circulation, etc. The company has done its research and knows it can market such a product. But they don’t really know how to design it or have the manufacturing capability to fabricate it. So they turn to an ODM which designs the actual product and manufactures it, to be eventually marketed by the client. ODMs generally provide outsourced product development services, product manufacturing services, complete product life cycle services, etc based on their own capabilities.
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